When Personal Brands Are More Powerful Than Startups

How One Tweet By Kylie Jenner Cost Snapchat $1.3 Billion Dollars With celebrity and personal branding comes power. But how much power? Last week Kylie Jenner put out another tweet that sent shockwaves to the company Snapchat. According to CNN Money, following this tweet Snapchat’s stock immediately fell 6% which equaled 1.3 billion dollars! Now that’s…

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