PEYTON

Hi, I’m Peyton.

I’m a strategic marketing leader with a passion for driving brand growth, building high-performing teams, and executing multi-channel campaigns that generate measurable results. 

With over 11 years of experience in content marketing, demand generation, and digital strategy, I’ve had the opportunity to work both in-house and in a consulting capacity—helping brands optimize their marketing performance and scale their impact.

Most recently, I’ve led marketing teams and worked alongside executives to develop strategies that increase engagement, lead generation, and ROI. I thrive in collaborative environments where I can bridge the gap between creative storytelling and data-driven decision-making. Whether it’s leading a content team to drive organic growth, managing paid campaigns for customer acquisition, or optimizing the marketing funnel for higher conversions, my focus is always on delivering results.

Starting At The Beginning . . .

My marketing journey has been intentionally crafted to build comprehensive expertise in ways traditional career paths don’t typically allow. While some might see my diverse roles as unconventional, I’ve strategically designed my professional experience to gain insights that many marketers take years to accumulate.

I began in education, where I learned the power of communication and audience engagement. This background naturally transitioned into marketing, where I could apply those skills to brand storytelling. Over the past decade, I’ve worked across multiple industries—from B2B SaaS to manufacturing with everything in between—deliberately expanding my skill set beyond typical linear career progression.

My professional highlight has been leading marketing initiatives that deliver tangible results. At J2R Media and through my entrepreneurial work with Peyton Industries, I’ve consistently driven significant outcomes: increasing organic traffic by 60%, generating 12,000 email subscribers in four months, and launching over 50 account-based marketing campaigns that grew pipeline by 21%.

What might look like career diversity is actually my greatest strength. Instead of spending years in a single role, I’ve intentionally sought out challenges that allow me to develop a 360-degree marketing perspective. This approach has enabled me to integrate complex strategies, drive measurable results, and bring a unique storytelling approach that transcends traditional marketing boundaries.

My technical expertise spans advanced tools like HubSpot, Google Analytics, and AI-driven content optimization. But beyond the tools, I’m passionate about building high-performing teams, creating compelling brand narratives, and driving marketing initiatives that genuinely move the needle for businesses.

I’m particularly excited about opportunities where I can leverage my cross-industry experience to develop innovative marketing strategies that transform how companies connect with their audiences.

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