The Business
Model
Worksheet
[BMW]

ASSETS & DOWNLOADS

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Create A Blueprint For A Profitable Business

Every successful business needs a model. Below are 12 vital business components and the key questions to ask.

CRITICAL

Get these right, or nothing else matters.

1. Segment
2. Sizable Problem
3. Solution
1. Segment

What profitable and underserved market segments will you be serving? Can you niche down deeper so it’s not too broad? This is your target audience.

2. Sizable Problem

What is the main problem your segment has? Approximately how many people in your niche have the problem you’re trying to solve? What is your Total Addressable Market (TAM) worth in dollars?sam image

3. Solution

What are the top 3 pains of your ideal customer and top 3 solutions you provide? What is the #1 feature and benefit?

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POSITIONING

Set your company up to win.

4. Unique Selling Point
5. Unfair Advantage
6. Lead Generation
4. Unique Selling Point

Why would a customer choose your solution over others?
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5. Unfair Advantage

What vital resources do you bring to the table that makes this business hard to replicate? Why are you the perfect person/team to do the job?

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6. Lead Generation

What does your high-volume, high-quality customer lead generation system look like? How do you market to your ideal customers? This is where marketing and sales happen.

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FOCUS

Give your company focus and clarity.

7. MVP
8. Metrics
9. Mantra
7. MVP

What is the one thing your product or service must do right and do very well? Does your MVP solve the major problem of the customer?

8. Metrics

What are the top 5 things you should be doing that will generate the greatest targeted results? What level must you maintain with each?

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9. Mantra

What is one word or phrase that completely captures the spirit and essence of this company?

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PROGRESS

Make each sale a success story.

10. Cost Structure
11. Revenue Streams
12. Story
10. Cost Structure

What are the basic itemized costs for your business? What expenses should you keep a close watch on? What does one unit cost?

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11. Revenue Streams

Where does the bulk of your revenue come from? Are other streams of revenue feasible at this time?

12. Story

What story do you tell customers to connect with them? What’s your best customer story? What is the story of this company so far? What’s your brand story?

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