My job is to learn about your company, unearth a newsworthy story, and champion the hero of that compelling narrative. But the hero is NOT the brand or company. It’s the customer, the cause, a product, a partnership, or an employee. These are the stories that get massive traction and resonate with consumers who want to connect with brands that care.
That’s where I come in.
“Brand journalism is lightly-branded, customer-centric storytelling that transforms the reader. It is the use of honest journalism as the framework for communicating brand-informed stories to the public.
You take the best techniques of journalism, focus on storytelling to carry the message, and then subtly associate all of it with a brand.
The right article can help consumers empower their own stories and aspirations. When you do that, you’re on the way to a sale. Win-win.
So while most content marketing rushes consumers to buy, the advantage of long-form articles is that they provide greater substance and connection. They grant you more time to hook readers, explain concepts, provide proof, and build a know-like-trust bridge to revenue island.” – PEYTON
Traffic, virality, trust, likability, conversions, and sales!
Photo: Sample of Peyton’s high-net worth clients and industry influencers: Donald Robrertson, The Mikkelsen Twins, Iman Ghadzi,
Natasha Vilaseca, Jonny Bradley, Jordan Platten, and Jonathan Courtney.
Do you need to position your brand to dominate your niche? I work with ambitious change agents on a mission to lead their industry. Limited availability. Let’s talk!
About | Services | Philanthropy | Praise | Contact