The Business Model Worksheet (BMW): Forget the 20+ page business plan. Instead, create a concise one-page guide to design and refine a winning business model.
The BMW Scoresheet: A powerful evaluation tool to assess your business model’s strengths and weaknesses.
With experience teaching thousands of students and consulting over 250 businesses worldwide—from startups to iconic brands—Professor Peyton has crafted this toolkit based on countless insights and real-world expertise. It’s been battle-tested by thousands of entrepreneurs and is used in several business programs.
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