Consulting

Over the years, I’ve worked with companies in-house and as a strategic advisor—helping marketing teams optimize their campaigns, enhance brand positioning, and scale their content efforts. My experience leading and collaborating with internal teams has given me deep insight into how marketing departments function effectively.

For example, in my recent role as Marketing Manager, I worked closely with in-house teams to execute a content strategy that increased organic traffic by 30%, launched a lead-generation campaign for an SMB that drove 27 new customers ($2.3M value), and improved cross-channel marketing performance by 20%.

These experiences have reinforced my passion for working within an organization, contributing to its long-term vision, and leading marketing teams to exceed their goals. 

Let’s talk about how I can bring this expertise into a marketing role that drives results as part of a team.

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TEAM & LEADERSHIP

Collaboration is at the heart of my marketing philosophy. Over the years, I’ve had the privilege of leading cross-functional teams in content marketing, SEO, demand generation, and paid media. Whether managing a team of 5-15 specialists or working alongside executive stakeholders, I prioritize clear communication, data-backed decision-making, and an iterative approach to marketing success.

As a team leader, I focus on:

✔ Building and mentoring teams—Developing marketers into high-performing specialists who drive results.

✔ Aligning marketing with business goals—Ensuring content and campaigns directly support revenue growth.

✔ Cross-functional collaboration—Partnering with product, sales, and creative teams to execute integrated marketing strategies.

I’m excited about opportunities where I can lead marketing initiatives, manage a team, and contribute to a company’s growth in a meaningful way.

In-House Work Experience

Common Consulting Projects Include:

  • Growth Marketing and Revenue Strategies
  • Global Marketing Campaign Strategy & Management
  • Brand Strategy & Product Strategy
  • Brand Positioning & Product Positioning
  • Business development, advanced sales systems, & account-based sales/marketing
  • Optimal revenue and business models
  • Design sprints and best-next-product clarity
  • Digital marketing, SEM, & SEO strategies
  • Ideal Customer Profile (ICP) creation and analysis
  • Customer Journeys & Touch Points
  • Account-Based Marketing (ABM) Setup & Systems
  • Relational communication and sales with ICPs
  • Prospect acquisition (content, ads, landing pages, offers, nurture sequences, etc)

Sample Results

  • Hired and managed a diverse team of 7 marketing professionals, improving campaign delivery efficiency by 33% and boosting team productivity by 45% yearly.
  • Designed integrated marketing campaigns that increased lead generation by 27%.
  • Nurtured prospects through a persona-customized full funnel that contributed to a 22% increase in sales. (Multi-touch Attribution Model)
  • Created SEO and SEM programs, achieving traffic growth of 55% YoY and 125% MoM by implementing Semantic SEO and advanced optimization strategies.
  • Created bespoke GTM and Sales playbooks resulting in a 39% improvement in sales and a 75% increase in team productivity.
  • Launched multichannel marketing campaigns that increased lead generation by 32%, nurtured prospects effectively, and contributed to a 27% increase in sales targets.

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