Paid Content Disclosure and Writer's Statement

Paid Content (AKA, sponsored content, branded content, advertorials, etc) is any media that is paid for by a client. Content creators may receive a client’s products and/or money for pay. However, this does not mean the content is one long, biased ad.

Content, especially articles, is written with the intent to portray transparency, integrity, and completeness. While interpretations or opinions may exist, the rigor of scientific reasoning, research, and the truth should also be evident.

It is a privilege to write for the public. As a writer, I want to create interesting articles that go beyond one-dimensional promotional ads and salesmanship. I believe that creative writing and the facts are ideal for the more thoughtful consumer. Paid Content is also known as Brand Journalism, and it offers companies, employees, and consumers to tell their story.

It is also a privilege to be a paid writer that takes pride in the craft of honest discourse, storytelling, and commentary.

My goals are to respect the reader, the law, the publications, and the client. With the latter, I chose to only work with ethical entrepreneurs  and brands who appear to have high ethical standards, and who create products that demonstrate incredible value for consumers.

To learn more, see the FTC Guidelines For Endorsement. Also, see Sample Content Map With Sponsored Content.

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Do you need to position your brand to dominate your niche? I work with ambitious change agents on a mission to lead their industry. I help them cultivate the right words, character, and story to reach the right audience with branding and viral content.